https://kellydelacruz.com/about daily 0.75 2023-11-08 https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1623714791060-66UB7S4YH5T0IORV9JUB/k.jpg About https://kellydelacruz.com/home-1 daily 1.0 2026-02-16 https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/0fd3cb36-2199-4dcd-a3f7-41d925d94d90/IMG_1955.jpeg Home - Hi! Welcome. I’m always learning and connecting ideas to pass on, growing with each new insight. My goal is to inspire and encourage thoughtful collaboration as I write my story and refine my perspective. Stay with me on this journey! https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1623508535891-AAASJCD6AYKU5RIV5618/beer.png Home https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1623513425092-9XQ5VKJR9LSSJOVV8KU8/unsplash-image-dMjkQJs58uo.jpg Home https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1623507283699-A5UYLH7IY91BKNU4SHQE/unsplash-image-70ku6P7kgmc.jpg Home https://kellydelacruz.com/basco daily 0.75 2020-11-09 https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602719964585-4F7BAR1GSMXT9VTM0NP9/Basco+sketches-1.png Basco sketch of simplifying current customer's process https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602637791779-I1NFK3LU7RP5I1SYVZD4/Group+11.png Basco Typical E-Commerce Customer Map https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602637792484-YVPLLUHGJK732QZUX3M3/Group+12.png Basco E-commerce Customer Map + HMWs https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602637792545-AYQ6QGSIBRUX2KW4YJHX/Group+13.png Basco Modified E-commerce Customer Map https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602623253771-EESS64TENYQI7VKY0YK4/image-asset.jpeg Basco https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602623279782-1DOFA4ZC6DE0GVM2IQ8A/image-asset.jpeg Basco https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602623348748-1OW1GDTY1DG3F88F5NEA/image-asset.jpeg Basco https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602623916282-D8T5NHSQFX8K1TQK6UH2/Basco+-+Current+User+Flow.jpg Basco https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602633643855-CMDDU10WN2Z765SCOW8L/Basco+-+Step+2.+Long+Term+Goal.jpg Basco https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602634200250-2PT3NTMI8SNS5LIPDGN4/Basco+-+Vision.jpg Basco https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602634394613-4HE2O5WO1D82F95F4557/Basco+-+Mission.jpg Basco https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1604366331746-62EPB9M3C87DNSMYRGVQ/Basco+-+Competitive+Analysis.jpg Basco https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602641894125-5IRJBY4WCM8QDMTYJLLG/Basco+-+WHYs.jpg Basco https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602634643248-TMHPOH011NN5HKHSMI7F/Basco+-+Step+3.+Sprint+Questions.jpg Basco https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602634737455-1SQPCXJRO7JKGP37HX1D/Basco+-+Step+4.+How+Might+We.jpg Basco https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602638628458-ISJT157CQ6NUYU2BJNEV/Basco+-+Step+7.+Define+MVP.jpg Basco https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1604368245170-G4MZL8YXSG6KVJV276IL/Group+15.png Basco https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602790158046-S8K14O8MTDMRPGZQPKQ7/Screen+Shot+2020-10-15+at+12.12.43+PM.png Basco Filter and sort according to preference https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602791207477-DX8CZHCCBVXC8WP9SA5T/Screen%252BShot%252B2020-10-15%252Bat%252B12.26.53%252BPM.jpg Basco Compare similar products https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602790264926-AR56LOV8O7115SE24DCC/Screen%2BShot%2B2020-10-15%2Bat%2B12.27.13%2BPM.jpg Basco Compare prices with the other mostly used websites https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602791827386-DTT62OB4ZTD2IBKLOM72/Personal+Account+Dashboard.png Basco User’s Account Dashboard for easy management of purchases, communication with industry peers and see latest industry-specific and other food business trends 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https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602885318755-E6FA3F8XVBAG2G9RVO7Y/SmartThings+-+Samsung+TV+-+Rearrange+top+apps.jpg SmartThings App https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602885291264-W3OBVYIE9EXP6O4OBW3G/SmartThings+-+Samsung+TV+-+Redesign+for+familiarity.jpg SmartThings App https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602892423617-FFO0SO80B1THJI3CBBM1/SmartThings%2B-%2BSamsung%2BTV%2B-%2Biteration%2B1%2B%25281%2529.jpg SmartThings App https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1602985771123-MH1RWATNZTHRNM7P139J/SmartThings+-+Samsung+TV+-+New+frame+%281%29.jpg SmartThings App *This is only measured by myself due to the time constraint. I have repeated the set of all tasks 3x per method in different orders and got their average time to minimize my familiarity bias https://kellydelacruz.com/airbnb-group-trips daily 0.75 2020-11-04 https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1603144971619-X4YHGVLEE27XIEY8COW6/image.jpg Airbnb Group Trips - For the Users better communication, transparent and easy to follow planning progress for people booking their vacation together - from different places at different times https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1603144371242-H2VFY61PSJI7DO1V51YW/pexels-cottonbro-5077042.jpg Airbnb Group Trips - For Airbnb to encourage groups to book more through the app together; creating a potential to expand their current market https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1603148347478-V3U0QR40UERP0JQ4EHKA/download%2B%25281%2529.jpg Airbnb Group Trips - What (we can do) https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1603150229339-APFBJ03JCIV7LUANLARY/IMG_5357.jpg Airbnb Group Trips https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1603151966521-3Y4J0Y5V31DXKS337O94/download.png Airbnb Group Trips https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1603152660665-PWZ7V7QB5A0FJ66WCGTO/download+%281%29.png Airbnb Group Trips https://kellydelacruz.com/lets-talk daily 0.75 2020-11-02 https://kellydelacruz.com/case-studies daily 0.75 2026-02-16 https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1771219207730-U244M6XH6N16XXHNWZG7/unsplash-image-pypeCEaJeZY.j https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1623510723120-ZETJ3BSMNL1J3JGS8NUS/unsplash-image-dMjkQJs58uo.jpg https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1623510762059-BNHEERRKOKOZGWOF9W27/unsplash-image-Uy0Bq8vYjk4.jpg https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1623510661686-E1CUD3SRH9H4KMSW3MYO/beer.png https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1623510723120-ZETJ3BSMNL1J3JGS8NUS/unsplash-image-dMjkQJs58uo.jpg https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1623510762059-BNHEERRKOKOZGWOF9W27/unsplash-image-Uy0Bq8vYjk4.jpg https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1623512460512-ZSLH9ERDM0GB23X6E5JN/smartthings+main.png Projects https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1623512539884-UZU01JAY07YOTNZZKK0F/Group+6.png Projects https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1623512344451-82RKTC7G2PJJ1IF65562/airbnb+main.png Projects https://kellydelacruz.com/nigerian-breweries daily 0.75 2021-06-12 https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1623439396891-Y2X2ZN1BF9DR4MYNOEYD/n2.jpeg Nigerian Breweries - \Content Company Overview Business Model Canvas Recommendations ERRC/Recommendation Summary https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1623434774205-37BB3HD6KO1I645FHXJD/market+share+1.png Nigerian Breweries - Nigerian Breweries offers high quality beverages mainly beer and malt products with 99% of its current sales coming from Nigeria where it has the biggest market share. Nigeria is also the second most lucrative beer market in the world in 2020. https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1623441535523-JS0V8JDZ2PUREBEIA19S/market+share+1+%281%29.png Nigerian Breweries Click image for full view https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1623506464921-FDHTT3WKETCNTEHE5UFB/1.png Nigerian Breweries https://kellydelacruz.com/new-page daily 0.75 2021-06-12 https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1c59d4bf-699a-49a6-9b4c-16524f1fbe31/Copy+of+Rougir+Cosmetics+International.png Rougier Cosmetics Intl https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/7f12ecba-8592-4b61-bc81-6044ae1d8f85/2.png Rougier Cosmetics Intl https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/0f26ca77-0f47-488d-b8da-3705cd50a402/3.png Rougier Cosmetics Intl https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/24dc76ce-870f-4431-a245-bd29e52dba68/4.png Rougier Cosmetics Intl https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1bdc6bd1-8f43-4dea-aa15-7effc083e730/5.png Rougier Cosmetics Intl https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/d917841f-cd03-46ab-883c-5dabdd497f02/6.png Rougier Cosmetics Intl https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/39abc276-197f-4ae0-a964-fbd37b4d6be5/7.png Rougier Cosmetics Intl https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/d29aa62f-b7b1-4081-9816-e80df0caa78e/8.png Rougier Cosmetics Intl https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/3bd78b4b-6344-4f63-b3dc-df94a9ed4f49/9.png Rougier Cosmetics Intl https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/52ebb9f3-c1d2-485b-ab97-6c471aea7e6a/10.png Rougier Cosmetics Intl https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/5f9f731a-fd9a-4a13-9430-2086043fc7d3/11.png Rougier Cosmetics Intl https://kellydelacruz.com/current-events daily 0.75 2021-06-13 https://images.squarespace-cdn.com/content/v1/5f7e7c098157c66aa1bb89a4/1623611118340-WWQIFA6PESD7WQWDAJGK/Green+and+White+Stay+At+Home+Private+Company+Fact+Sheet+Poster.png Current Events https://www.economist.com/finance-and-economics/2021/03/13/chinas-government-is-cracking-down-on-fintech-what-does-it-want